Starting a new art gallery is not an easy job to do. From the moment that you conceive this idea until the opening night, it demands a lot of work and hours to transform all your visions into reality. But there is one single aspect of those steps that is fundamental – the naming process. The importance of it can be seen as the main entrance to a new audience, in other words, a gallery name is often your first impression with customers. They see a sign with your name, and they either remember it or don’t. Either way, this is often your first contact with new artists and consumers. Knowing this importance, here, we will show you the basic and crucial steps to name an art gallery.
Now it is time to roll up your sleeves and put your mind to work. Grab a piece of paper and a pen and begin to throw various names. Use your emotion, your imagination, call some friends, try to match your vision related to the gallery name and make yourself comfortable. We recommend you start by throwing a few words out, like for example, art, artist, fine art or studio. Do not be afraid if your name does not come right in the first reunion, the intention here is to just start some initial ideas which can lead you to new plans in the future.
Using Your Own Name
In this business, one way to call attention it’s to differentiate yourself from others, and one thing that is probably unique to you is your name. Choosing your own name instead of other terms can create a perception of distinction from other galleries, making a unique point of view. If it is too hard to pronounce, try choosing parts of your name and add “art” in the middle or in the end, to see how it goes. But be cautious, because when you choose your name as your gallery domain, you will carry more responsibilities on your shoulders!
This might be the most crucial aspect of all. Try to remember any gallery name with more than 40 characters. This is not a coincidence, your gallery needs to be easy to say, to read and to remember. As they say in the marketing world, try to be short and sweet. Keep in mind that in the online territory, catchy names call more attention. For that matter, consider using short words for your gallery, as well for your social media. Keep in mind not to make your business name too long, since you will be using it for a website URL and social media accounts. People need to be able to remember it! And while you are at it, be sure that any abbreviations it forms or initials you use are appropriate.
After doing these steps, you must reinforce the strength of your name, with just a simple questionnaire. Ask yourself a few questions which can develop and make sure if your name is in the right path.
Did you double-check it to see if it is simple and easy to remember? Is it easy to read and say aloud? Does it carry a relevant meaning? Does it avoid overused words or clichés? Is it different from your closest competitors?
These simple questions will prevent you from choosing something too close to another store name, which can be confusing. Imagine opening your gallery and spending all day correcting confused customers.
Still, if you are not sure about your name, ask other people, be it relatives or even strangers who can give you a trusted view about your choices.
Check Its Availability
At this point, you should have at least three separate names on your list, but because there is much competition in this business, you need to be sure if your name is already taken. You can do it with a quick search in the “Business Name Search” online and find out if it is available in your country or region. We also know that you don’t want to deal with any legal battles, so don’t forget to double-check your domain in the Trademark and Domain name Registration.
Never forget the online process! Sometimes, in the process of creating a short and sweet name, it gets taken by other people. Be sure to check if your domain is available for all the online creation processes, or creating URLs and logins for your social media, can become a real problem in the future.
What Else to Think About?
Even the apparently simple process of naming your gallery can be sometimes tricky, although it can differentiate your gallery from others. Now that the naming process is complete, it is time to proceed with your goal to open an art gallery. We hope you enjoyed the reading!