How to Start a Fashion Brand – The Crocker Galleria
Our society is in constant change, and for most times, we don’t even recognize such variations. These changes can be […]
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Art, design and the people making it
Crocker
Crocker is a publication about art, design and the people who make things by hand. We are interested in galleries and what they choose to show, in studios and how work actually gets made in them, in objects that were designed rather than merely produced, and in the slow habit of collecting.
How Do Art Galleries Make Money? – The Crocker Galleria
Today, art has so many ways of how it can be exposed to the public. It can be through the
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How to Name an Art Gallery – The Crocker Galleria
Starting a new art gallery is not an easy job to do. From the moment that you conceive this idea
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How to Choose your own Fashion Style – The Crocker Galleria
We all live and experience fashion in our own way. Our own style is a way of telling the world
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How small galleries survive when footfall drops
Every small gallery has had the season where the street goes quiet. Openings are well attended, weekdays are not, and
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What a design portfolio needs that most do not have
Most design portfolios are competent and interchangeable. They contain attractive final screens, a device mockup on a soft gradient, a
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Editions and reproductions: the gap buyers keep falling into
Two framed prints hang side by side. Both are signed in pencil. Both are numbered. Both say limited edition. One
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Commissioning an artist without either side regretting it
Commissions go wrong in predictable ways. The client imagined something the artist never agreed to make. The artist assumed creative
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What a studio visit is for, and how to run one
The studio visit is the most important hour in the art trade and the one most often wasted. It is
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How galleries actually price work
Ask a gallerist how a price is arrived at and you will often get a shrug and something about the
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